New Names
I decided that I didn't like the name of my previous magazine and that I wanted to change it something more edgy, wild, and more rock 'n' roll. I also wanted to change the genre of my music magazine, to more of an indie/rock feel, instead of pop. I decided to change the genre because I personally prefer the rock/indie style, and I thought that I would be able to input more ideas if I felt more strongly to the genre. I came up with a few idea's:
- NV
- Edition
- Beatz
- Pulse
- Anchor
I did some research into Indie/rock music magazine names and came across magazines such as;
- Q Magazine
- Kerrang!
- NME: The New Musical Express
- MOJO
- Rolling Stone
- Paste
I discovered that most of the above names are short, so that they are simple, and easy to remember, but also ‘punchy’ and will have a large impact and more memorable impact over other leading magazines. Also I realised that not many of these music magazine names had much to do with the contact of the actual magazine. So when I came to choose the name of my music magazine, I eliminated long words, as I thought that it would not have a long lasting effect on the consumer. Therefore I decided to narrow down some ideas I came up with five, short, snappy and memorable words.
My favourite out of the above 5 are probably; Beatz and Edition.
I like Beatz, because it gives off the impression of loud, up tempo music, but I don't want a title which only refers to music.
I decided to go with Edition as the title of the magazine, because I think it's modern and laid back, which also ties in with the conventions of indie music. Also my target audience are young adolescents therefore I think it will fit well as it's youthful yet also sophisticated. But, as it's a soft word I have decided that I want to contrast the word with the font, and make the font edgy and fun, with an almost eroded/destroyed look.
Possible Fonts
All fonts used in the process of making my magazine will be from dafont.com, and are not original images.
Birth of a hero-
Network Vampires-
Kingthings Extortion -
Acid Label Font -
Alfred 24 -
Desert Font -
My two favorite fonts are 1 + 2, Birth of a Hero and Network Vampires. But the fault I find in the first font, is that it's too thin, and for a masthead I would like the font to be bolder, and more in your face, where as even though the font itself is nice, it's too thin, therefore I will use this font for sub headings on my front cover, and the contents page.
Price
I have already done some research into price and publishing, but I decided that I wanted to change the price of the magazine so that even thought the content would still be to the same high standard, I would lower the price just a but, therefore this could give me a USP (unique selling point) and an advantage over other competitors. When I looked back into my market research and into my target market, I thought it would be best to lower the price as the majority of my target audience are students, a lot of them won't have jobs, and if they do they would probably be on minimum wage: -
16-17year olds = £3.64
18-20year olds = £4.92
21+ year olds= £5.93
As I have earlier stated that I decided to do some research into how much other music magazines were, and how often the were distributed, I found that;
16-17year olds = £3.64
18-20year olds = £4.92
21+ year olds= £5.93
As I have earlier stated that I decided to do some research into how much other music magazines were, and how often the were distributed, I found that;
- Q magazine is £4.99 and published monthly
- Rolling Stones is £4.70 and published bi-weekly therefore equals £9.40 per month.
- Kerrang and NME are £2.20 and published weekly therefore that costs £8.80 per month, just for one magazine.
I have now decided to change the price of my magazine and made it even cheaper than the original price of £3.50 and charge £2.99 for my magazine and sell it monthly. This is because a lot of young people won't be able to afford a weekly magazine, and also I have charged £2.99 as it is a lot cheaper than my competitors.






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