Music front cover draft

Potential Images (unedited)

Potential Names and Fonts

Potential Names 

In choosing a name for my music magazine, I need something that is catchy and fun, because noone would want to buy a magazine with a boring name.
Here are some ideas that I came up with:-

Burst
Blast
Wham
Fusion
Pulse
Buzz
Oomph
Acid

My favourite out of the above 8 are probably; Fusion, Pulse, Oomph and Burst.

I decided to go with  Oomph, as the title of the magazine, it's bubbly and determined and it's also very modern, and as my target market are young adolecoents I think that it will fit very well.

Fonts


For font ideas I went on www.dafont.com and looked at different styles for a masthead.


Jack Input-














JI Chubby-

Bank printer -












Just fist - 













Amsterdam Graffiti -
















After looking at fonts, I decided I wanted a really thick and bold font which made an impact. Therefore I have decided to go with Just Fist, as my masthead.

Price/Publishing

When choosing how often I was to publish my magazine and what the price would be, I looked back on my market research and even closer into my target market. As the majority of them are students, a lot of them won't have jobs, and if they do they would probably be on minimum wage: -
16-17year olds = £3.64 
18-20year olds = £4.92
21+ year olds= £5.93

I decided to do some research into how much other music magazines were, and hot often the were distributed;
Q magazine is £4.99 and published monthly
Rolling Stones published bi-weekly
Both Kerrang and NME and £2.20 and published weekly, that's £8.80 per month.


I have decided to charge £3.50 for my magazine and sell it monthly. This is because a lot of young people won't be able to afford a weekly magazine, and also I have charged £3.50 as it is cheaper than my competitors.




A lot of 17year olds and younger will not be working many hours if any at all, therefore it would be hard for them to buy a weekly magazine, and therefore only a small percentage would want to purchase it as the rest do not have a lot of disposable income, so I decided not to sell the magazine weekly. 

When I decided on how often I would sell and how to price my magazine I based it on my target audience.

Target Audience + Specific Music Genre

My music magazine will be targeted towards the demo-graphical group of unisex. The readers of my music magazine, I am aiming at will be from the ages of 14 to late 20's. As Pop and R&B music is so heavily advertised a lot of young adolescents and adults are aware and like pop music, as it is played a lot in TV drama's, on the radio, over adverts on the TV, TV music shows. Everywhere, pop music is advertised, therefore attracting a wider audience. The social groups I decided to aim my magazine at are groups E - Casual labourers, unemployed, state pensioners (13% of the population) and D -  Semi-skilled and unskilled manual workers (18% of the population). Overall that's 31% of the population on average so even if I am able to target  even a small percentage of that my magazine will be recognised.
The reason I have targeted these specific social groups are mainly to do with their age, for example anyone at college/school/university or even part time working students, would be classed under group E, then young people coming out of education would start of semi-skilled or un-skilled leaving them in group D.



I will be basing my magazine on majorly pop and R&B, ie- the top 40 songs each week. I really like this particular genre of music, because it never gets old, and it also targets a wider market. It may not be very adventorous, and targeting a specific niche margket, but I think that it contains a lot of sub-genres, which can also target a wider audience.

Songs and artists such as:- 

I like this song as it isn't too in your face as people think pop music can be, it's also quite serene. I think both of these songs reflect the type of music I want advertise, but these are just one out of many sub genres in pop music, which means I am able to target a wider audience.

This is one of my favourite songs, as it is quite upbeat, but very simple.

I don't want to copy another music magazine, I want to be able to advertise new up and coming artists as well, as already stated artists.