Thursday, 16 December 2010

Target Audience + Specific Music Genre

My music magazine will be targeted towards the demo-graphical group of unisex. The readers of my music magazine, I am aiming at will be from the ages of 14 to late 20's. As Pop and R&B music is so heavily advertised a lot of young adolescents and adults are aware and like pop music, as it is played a lot in TV drama's, on the radio, over adverts on the TV, TV music shows. Everywhere, pop music is advertised, therefore attracting a wider audience. The social groups I decided to aim my magazine at are groups E - Casual labourers, unemployed, state pensioners (13% of the population) and D -  Semi-skilled and unskilled manual workers (18% of the population). Overall that's 31% of the population on average so even if I am able to target  even a small percentage of that my magazine will be recognised.
The reason I have targeted these specific social groups are mainly to do with their age, for example anyone at college/school/university or even part time working students, would be classed under group E, then young people coming out of education would start of semi-skilled or un-skilled leaving them in group D.



I will be basing my magazine on majorly pop and R&B, ie- the top 40 songs each week. I really like this particular genre of music, because it never gets old, and it also targets a wider market. It may not be very adventorous, and targeting a specific niche margket, but I think that it contains a lot of sub-genres, which can also target a wider audience.
Songs and artists such as:- 

I like this song as it isn't too in your face as people think pop music can be, it's also quite serene. I think both of these songs reflect the type of music I want advertise, but these are just one out of many sub genres in pop music, which means I am able to target a wider audience.
This is one of my favourite songs, as it is quite upbeat, but very simple.

I don't want to copy another music magazine, I want to be able to advertise new up and coming artists as well, as already stated artists.

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